Both are important and valuable to success, but their differences may help you find long-term success.Įssentially, the difference comes down to the relationship you have with the person. Both of these relationships require attention and high-quality customer service. Now, customers and clients both make purchases, regardless of the length of their relationship or intent to stick with you. So, a business either makes products to meet the customer’s demand or provides services according to requirements set by clients. The simplest way we can say it is this: a customer makes a single transaction, while a client relies on your continued, personal service. What is the Client vs Customer Difference?
You may want to even start thinking of how to turn customers into clients.īut first, let’s give the quick-and-easy difference between the two terms before exploring the nuanced relationship you have between customers and clients.
And if you can nail down which category your business appeals to, you may find more profitability in your marketing approach. Some may simply think that client is a fancier term for customer, but the distinction goes beyond that. In day-to-day conversation, or even in your marketing materials, you may slip up occasionally and use the words customer and client interchangeably, while still thinking in the back of your mind: which is right? What If I Have Customers, But I Want Clients?ĭeciding between client vs.Client vs Customer: Other Terms to Consider.Is it Better to Say Customer or Client?.What is the Client vs Customer Difference?.
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